If you’re looking to take your business to the next step, a professionally designed website gives you that net advantage over your competitors. A top-notch website attracts potential customers and keeps them there. Even though the rise of social media has completely transformed the marketing landscape, Facebook and Twitter can’t make up for the lack of a quality website. Your website is the face of your business – the first impression potential customers get about your business. A poorly designed website conveys low quality products or services, so don’t cut corners by designing a website yourself if you don’t have the skills. Hiring a professional website designer to boost your company’s image (and the end result) is a smart investment.
When choosing a professional website designer, consider the following:
Hire someone locally
There are many start-up web design companies around the world to choose from, but hiring a local designer offers several benefits.
First, local web designers give you a quicker response. Don’t underestimate the possibility of communication disruptions between time zones. Good local designers offer quick and reliable answers to customer questions. Timely communication is extremely critical to building a great website.
And because they’re in the area, local designers can build relationships with their clients beyond emails and phone calls. This creates a level of trust between designer and client that cannot be easily replicated by a designer and client thousands of miles away. A local designer is more likely to care about the success of a client’s business and will offer better website support to drive the client’s progress.
Local designers must hold themselves accountable to customers to stay in business. It’s easy to find out if a local designer is credible; less for an overseas designer.
Finally, designers have more control over your site because they know Boise. They know Idaho. They will be much more effective at designing a website with local demographics and your customer base in mind than a designer from outside the state or overseas.
Check the designer’s portfolio
There is no need to randomly pick a website designer when all good designers have their best work on display.
Make sure they have a web portfolio. Not having one is cause for alarm: either a designer has little experience or doesn’t want to show the work she has done. เว็บเดิมพันมวย
Go through each of the designs and take note of the designer’s range, preferences and versatility. This way you can imagine how your business might be represented on a web page.
Visit websites – looks aren’t everything when it comes to web design. Get an idea of the interface and how web pages flow from one to the other. These are vital to the user experience – customers who can’t figure out how to navigate a web page will quickly give up before reaching the desired page.
Call the companies and ask how business has been doing since the website went live. They will tell you if they are happy with the return on investment based on website performance metrics.
What framework does a website designer use?
There are a number of different frameworks that designers implement and learn and that best suit your needs.
Do they use a content management system (CMS)? A CMS enables the publication, modification and modification of content through a central administrative tool. This facilitates collaboration and improves communication between users, enables data sharing and storage, and makes it easier to write reports.
Can users manage the page without understanding the code? This allows customers to participate in website development and management and helps them shape their vision for their business. As long as the CMS is not too technically difficult to understand, customers derive satisfaction from playing a role in the design of their website.